Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people grow their channels on YouTube with business services, technology support, and advertising opportunities. And today we're going to be talking about how to earn money on YouTube.
Becoming a YouTube partner is pretty straight forward. Basically, you get started by creating a channel on YouTube, just like anyone else would, and start to upload your original material. And the key word here is "original." You can't start uploading clips that you found on television or music videos, because you won't receive an invite from YouTube, and technically that's copyright infringement. Once you start to gain an audience for your content, YouTube will actually recognize that and reach out to you. If you're a little anxious or antsy like I am, you can go to YouTube.com/partners and actually apply. That's a little way of saying, ""Hey YouTube check me out."" But the truth is, as you gain more video views, and those views become valuable enough to run advertisements on, YouTube will reach out for you and send you an email with an invitation. YouTube doesn't publish the particular criteria for being a YouTube author other than the general content, that you have to have original content and need to be building an audience. That being said, most folks have a few thousand views, a few subscribers, and you need to be showing good faith in the YouTube community. So if they see you using YouTube in the way it's meant to be used — uploading videos, communicating with others — you're highly likely to get an invitation. You definitely have to have the rights to everything you upload into your YouTube account. That's including the video and the audio, as well as the permission of the people who are appearing in the video. A lot of times what you'll find is that someone makes a terrific video and then they put maybe a Jay-Z song on to compliment the look and feel of the piece. Unfortunately, if they don't have a licence to use that Jay-Z song, that is copyright infringement. You might get away with uploading that video, but if YouTube sees that in their assessment of your channel, that single use of something you don't own can be something that's barring you from joining the program. So really, stick with original material, and that's your surefire way of getting in.