Marc Jacobs has been Creative Director at Louis Vuitton since 1997. He was initially approached by the chairman of LVMH about a position at Givenchy, but kind of daringly suggested that he would like to work at Louis Vuitton. His offer was accepted and the deal came with financing for Jacobs' own collection so that he would simultaneously design for Louis Vuitton and produce his own collection.
His mission at Vuitton was to produce a woman's ready to wear collection. The decision to put this young American iconoclastic designer at the head of a french luxury firm was pretty daring, but the move has paid off really well for Vuitton. One of the important looks that emerged from Marc Jacobs' early years at Vuitton was a collaboration he did with Stephen Sprouse for what they call The Speedy Graffiti bag.
For the Speedy Graffiti bag, Stephen Sprouse basically graffitied Louis Vuitton all over the bag in thick white lettering. Another notable collaboration came in 2002, when Jacobs brought in Takashi Murakami a Japanese artist who took the brown bag, made it white or black and did the logo in candy colors. More recently Richard Prince, another contemporary artist, played with the logo once more and gave it a stenciled colorful look.
As Creative Director at Louis Vuitton, Marc Jacobs continues to offer forward thinking possibilities for the brand, using his prestige but adding a different version of exclusivity.