The luxury goods company, Prada, started out in Milan in 1913 as Fratelli Prada with Mario Prada at the helm. Prada became known for a particularly luxurious traveling case that was all fitted out with crystal bottles, so that the traveler could fill them with cosmetics, et cetera. Luggage was much more structured then. People had big trunks with hangers and drawers and, also, people to help them move their luggage around.
The Prada business grew rapidly. They even got a commission from the Italian Royal Family to make special, matched set of luggage. Mario Prada became a specialist in the exotic leathers like walrus, and ostrich, and alligator and began importing a lot to international clients.
Prada has continued to develop as a prestigious company through the years. It now offers ready to wear, leather goods and fragrances. One of the important things to remember is that it's been a family run company ever since its beginning.