See by Chloe is the secondary line from the Chloe brand. It's a slightly lower priced line to appeal to a younger customer. They definitely keep with the same concept of Chloe. They're in to a very free spirited young look. The offer accessories and ready to wear and they're going for a younger customer trying to kind of get them used to the Chloe look so they can move from See to Chloe later on. While the brand is only ten years old, it debuted in 2001. It's already become very popular of mainstay of chic women everywhere.