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Learn about fashion house Bulgari in this Howcast video with expert Nancy Deihl.


One thing that's important to keep in mind about Bulgari is their style. Their style's very bold. Very audacious. They use a lot of yellow gold, as opposed to other companies that use platinum or silver.

They mix very precious stones with stones of lesser quality to really get, kind of, eye popping jewelry.

It's a family owned company that's always been based in Rome. It was founded in 1884 by Mr. Bulgari himself, who was the Greek silversmith who moved to Italy. And, their influences have ranged from, everything from the Italian Renaissance to going back to Greek and Roman history.

One of the motifs that they use a lot is a Roman coin. A gold, Roman coin that they set into some of their fabulous jewelry.

They're very strong on watch design, as well. And, one of their most famous watch designs is a coiled snake bracelet for women, in which the head of the snake flips up and you see a little watch face.

During the 1950's, and the 1960's, in particular, a lot of the movie stars of Italian cinema, people like Sophia Loren and Anna Magnani, Gina Lollobrigida were known for wearing fabulous Bulgari pieces. Sparkling in the evening. Combining the Bulgari with their fabulous, Italian designer evening gowns.

Lately, the company has done other things. They've branched out into accessories. Recently, Bulgari has branched out into another level of the luxury business. And, they've opened several resorts and restaurants. And, they've gone into skin care, as well.

So, between the jewelry, the fine leather goods, skin care, fragrance and resorts and restaurants, that really is the essence of Bulgari.

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