When you first start shopping for natural or organic skin care products, one of the things you’re going to notice is that the prices do start a little bit higher. The misconception is that organic skin care products are generally more expensive and that’s not really true. Organic skin care products tend to be more concentrated, very little goes a very long way, and their benefits are multifold versus their conventional counterparts. Meaning, you can get a cheaper skin care cleanser that’s made of synthetic ingredients, but when you use an organic skin care cleanser, you’re actually giving your skin a nourishing treatment full of vitamins, not just a harsh cleansing. If you are on a tight budget and you want to invest in skin care products that have the biggest impact, you can save on your cleanser, your toner, your moisturizer, but look for the best ingredients you can buy when it comes to your serum. Your serum is the most concentrated actives that you’re going to use on your skin, whether you’re using it for hyper pigmentation, or just to prevent aging, to reduce aging or breakouts. Your serum is really where you want to invest in natural skin care.