Natural Facial Cleansers are always preferred over conventional cleansers because conventional cleansers do tend to be over-drying, even the ones that are meant to hydrate the skin. The way conventional facial cleansers are formulated is to give you that squeaky, clean feeling, when you use them but that feeling means that you've actually drawn too much moisture out of the skin. With natural facial cleansers you're lifting away the dirt and debris but you're leaving the natural oils in the skin that keep it balanced and hydrated and prevent aging. Natural Skincare Cleansers can be concealed soap based, coconut based, any kind of oil based and that may be counter intuitive as to how we think about cleansing the skin but, in fact, uh, like attracts like, and oil is the ONLY thing that can remove access oil and dirt from the skin. In fact, water is NOT able to remove dirt that's trapped in oil in the skin, so, oil based natural cleansers are some of the best kind that you can use. When you are shopping for a natural face cleanser, make sure that it is 100% natural because there are a lot of products out there that are marketed as natural facial cleansers but they still contain the same sulfates and detergents that conventional cleansers contain that are actually going to over dry or irritate the skin.