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How to Shop Soho Street Vendors in New York City

Learn how to shop Soho street vendors from fashion editor Verena von Pfetten in this Howcast video.


One of New York City's most famous shopping neighborhoods is SoHo. SoHo stands for south of south of Houston Street. So it's the area that you're going to get south of Houston and north of Chinatown. It's filled with no shortage of boutiques, of department stores, of brand names. It's basically you're one stop shop for shopping. You can get everything from high end to low end to street vendors to one of a kind pieces.

If you're shopping SoHo there are a few things to keep in mind. The first is what you're looking for. If you really just want to be able to shop brand after brand, walk down Broadway. That's where you're going to see all the big brands. You have Hollister. You have H&M, Forever 21, and Zara. You also have a Bloomingdale's. Then you have even higher end brands. Then you also have high end brands like Armani. So, if you're going to walk up and down Broadway that's where you're going to get all the brands you know. Look from sort of contemporary to luxury.

Another option is to sort of go a little bit off the main streets. That's where you're going to get boutiques. It's going to be stocked with one of a kind pieces and smaller designers. So, if you want to get something that's maybe a little more original, maybe specific to New York, that's where you want to wander around - Nolita, Prince Street, Spring, and all the side streets that are just off Broadway.

Another thing that is all over SoHo is the vendors. That's where you can get everything from cheap sunglasses and scarves, all those sorts of accessories that you don't want to spend a lot of money on, as well as some really cool handmade pieces. There are some great leather designers and jewelry designers. Specifically if you walk along Prince or just off Broadway you're going to find actual craftsmanship that's going to be a little more expensive for a street vendor than what you might be expecting, but it's really worth it. And it's, again, where you're going to find that one of a kind piece that you maybe can't get anywhere else.

My only advice for shopping SoHo is that it can get very, very crowded on Saturdays and Sundays. So, if you have a free day during the week I really recommend going during the week so you can sort of avoid the crowds and maybe feel like you have the city to yourself a little bit.

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