A lot of people ask me what public relations. Simply defined, it's the act of spreading information to gain public interest. It's about creating a buzz. Public relations is everything from a strategic strategy, to brand building, to planning events, to fashion shows, to product launches, to launching new restaurants, lounges, to personal public relations. If somebody has a new movie out or a new TV show, it's basically maintaining the relationship between the client, and the media, and therefore the public.