How to get a client on a news show.
The best type of client for a news show is the expert type. So if you have a client that can be an expert on something topical, that's something newsworthy, that everyone is talking about, you pitch your expert client to the news.
A lot of news shows are looking for business people. Business people are great for news shows and experts. Business and experts and again, it's similar to getting your client on a talk show. You pitch to the producer, the talent producer.
You have to have relationships with them to be able to pitch your client to get them on the show. And to be successful on getting your client on a new show, it really depends on what's going on in the news right then and depending on what your client is.
I mean, news is news. So you have to be an expert on whatever is going on that day on the news.