So a long lead is an industry term that really is only used in PR. And I feel like everyone is so confused. Like, what's long lead? Long lead is simply a long lead magazine. It's a magazine that works three months in advance. And usually those are the magazines that you see on stands; Elle, Maxim, Vogue, In Style, Marie Claire, Men's Health. All of those magazines plan their issues three months in advance. So right now we are in September. They're working on closing December. So right now, a publicist needs to know that those magazines are working on December, so I need to be pitching my gift guides because they're figuring out what to tell their readers to buy. They're about to start pitching January, which would be health trends, losing weight, New Year's resolutions. So long lead is simply three months ahead in knowing what month they're on, what stories they're working on, and being three months ahead to meet their deadlines and criteria.