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How to Use Reality TV for Promotion

Learn what you need to know about reality TV and public relations from celebrity publicist Kelly Brady in this Howcast video.

Transcript

We thought reality TV was just a fad, but let's face it. It's not. It does basically fill up a lot of prime time television. So I think what we need to know about reality, especially now from ten years ago, is it's scripted. It's not necessarily completely real. It's real but it's more orchestrated and I think we need to embrace reality TV. I think that it's here and we need to use it to help promote our clients and products.

So, I have no problem sending the cast of "The Housewives" into a restaurant that I represent, or getting a brand featured on a reality TV show because let's face it. I mean, with the "Keeping up with the Kardashians" to the "Housewives" franchise, I mean, it's there. It's on TV and it's a way to reach all of America. It's a national platform that can get your brand or product out to a mass amount of people. The main thing you need to know about reality TV is it's not really reality.

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