I'm going to share some information on buying and selling coupons. First off, we don't recommend it. And there's a lot of different reasons why. As a consumer, when you are trying to buy coupons, you run into a lot of potential risks.
There's coupon fraud out there. There's people who are replicating coupons and are trying to sell them on a variety of different websites, and ultimately they are not going to work. So you might fork out some money for that coupon, thinking you are going to get big savings, and you are not going to get them at the end.
There are coupons that we receive in the mail that are intended for us. They are tied to, let's say, our credit card, our store card. And they're not going to work either. Right? They are tied to our specific customer ID. If you buy that and you bring it in, it's not going to work.
When we think of the other side, these are also not good for the manufacturers themselves. When they throw out their couponing strategies, they think about this is how many coupons I'm going to distribute, and this is the expected redemption rate. And so I might be going out there with a coupon where I'm not going to make any profit or I might even be at a loss, but I'm willing to do that to get my name out there, to get a new customer in the store. Whatever it might be. When we start buying coupons to stores that we already love, it really screws up that strategy for them. And it makes it hard for them to offer these continued savings.
So ultimately, what we would say is can you share coupons? Sometimes, if you clip something and you want to give it to your sister, by all means do that. But avoid buying coupons and really avoid selling them. Because ultimately, you are not going to benefit and the manufacturer isn't going to either.
So there's just a little bit of information on buying and selling coupons.