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Editorial vs. Commercial Modeling

Learn what editorial and commercial modeling is all about from model scout Trudi Tapscott in this Howcast video.

Transcript

Hi, my name is Trudi Tapscott, and I'm going to explain to you the difference between commercial modeling and editorial modeling. They actually really identify different types of clients, not different types of models. In our industry, the terms have been very interchangeable for years. So it's actually evolved that somebody will refer to you as a model as more commercial or more editorial.

The confusing part about that is that then you think you're only one thing. So as a model, you need to take it with just a little bit of a grain of salt because it is someone's vision of you. They're sort of categorizing you.

The real difference in the term is commercial modeling is if you're modeling for a brand like Diet Coke, or McDonald's, or the department store, or like Walgreens, or something that is more sort of common in a way, they're looking for the girl next door who doesn't look anything too distinctively different. She could be anybody. Kool-Aid, all sorts of things, orange juice, whatever.

Editorial relates really to fashion. That is the girl who specifically has a body line that is specific. She's only selling clothes or cosmetics.

Editorial is the term that actually refers to the inside pages of a magazine. When you shoot for that magazine, you get a tear sheet, which is tearing out the magazine page. That's editorial, the inside where there's no writing. It's just the most beautiful pictures in a magazine. That's editorial. That's what creates your image. That's what everybody wants. For fashion models in editorial, it goes hand in hand. That's exactly what it is.

Commercial and commercial modeling is a little bit different. The terms are very interchangeable when you're identifying someone. You could be more cheerleader looking, more all-American looking. Those are terms that fall under sort of the commercial kind of girl. Fashion, editorial, something a little bit distinctively different. It doesn't look like the average person. That's kind of the difference between the two.

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