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Men's Fashion with Louis Purple Founder Charles Brunold

Learn about Louis Purple menswear boutiques founder Charles Brunold, one of Howcast's men's fashion experts, in this video.


Hey, I'm Charles, we are at Louis Purple in New York, our made to measure concept store. Let me tell you a little bit more about my story and my background. I've been in New York since 2011 where we opened our first flagship store, Louis Purple.

The most important for me, I think it's a great and rewarding experience to work with made to measure suits because I get to make suits for people on a daily basis and I really get to see their excitement being built up from the moment we do the fitting in the store and they don't really know how it's gonna come out. It's hard for them to kind of imagine how this little swatch is gonna turn out to be in four weeks. And I really enjoy to have people wear our clothing and feel confident wearing them. A lot of people that a suit should only be limited to like a boardroom or for meetings but I think my approach is a little bit different, and a suit can be fun.

For example, I like this kind of unstructured jacket. I mean, I wear a lot of suits, but I don't wear a lot of regular looking suits like most people tend to assimilate suits with. I mean, a suit doesn't necessarily rhyme with formal, with stiff behavior and all that. I mean, a suit can be fun, and I'm here to prove it to the world. I hope all these videos have been informative to you and if you need any further information, just stop by the store and we'll be happy to help. If you have any questions, feel free to shoot us an email or pay us a visit.

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