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How to Do Makeup for Women over 40

Make the most of mature skin with these smart makeup and skin care tips.


  • Step 1: Get a perfect pout by starting with a neutral lip liner following your natural lip line to keep lipstick from bleeding. Use a brush to fill in with lipstick, avoiding matte lipsticks, which can dry out.
  • Step 2: Touch up your makeup later in the day with oil-absorbing sheets. They get rid of telltale shine without settling into fine lines like powder.
  • Step 3: Banish dry and cake-y makeup and keep your face looking fresh throughout the day with a light spray of hydrating mist.
  • FACT: A 2009 survey found that 64 percent of Canadian women over 40 would hesitate to leave home without makeup, while 32 percent would refuse to leave home bare-faced.
  • TIP: Avoid liquid liner, which can cake on less than perfectly-taut skin.
  • Step 4: Rim eyes with a thicker eye pencil, which blends better on older, delicate skin. Use powder eye shadow over cream, which settles into lines. And finish with eye drops to get the red out of tired eyes, which dull with age.
  • Step 5: Replenish the lost moisture in aging skin with a weekly hydrating mask. You'll plump up and smooth out your complexion while feeding thirsty, dry skin.
  • Step 6: Use a tinted moisturizer one shade darker than your skin tone for a youthful glow and a bonus burst of moisture.
  • Step 7: Swap out your old powder blush with a cream version or cheek stain blended into the applies of your cheeks. You'll get a natural-looking glow that won't accentuate lines or look streaky.
  • TIP: Add a dab of shimmer cream to your cheekbones to bring a touch of youthful radiance to your face.
  • Step 8: Exfoliate your skin with a gentle scrub or a warm, wet washcloth at least once a week. Removing dead skin cells will even out skin tone and give you a youthful glow.

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