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How To Find Cruelty-Free Products

Interested in buying cruelty-free products that haven’t been tested on Spot and Fluffy -- but don’t have a clue how to go about it? Let us demystify it for you.


  • Step 1: Read labels carefully. Many manufacturers boast of “no animal testing” on their products, but don’t mention that the products contain ingredients that either come from animals or have been tested on animals.
  • Step 2: Be skeptical of products labeled simply, “Cruelty Free.” Due to a lack of regulation, there is no oversight of or official guideline for such claims—which means almost anyone can slap that label on a product. Don’t be fooled.
  • Step 3: Look for the leaping bunny logo. This means that the company has proven its “no cruelty” claims to the satisfaction of the Coalition for Consumer Information on Cosmetics, which covers household products and personal-care items as well as makeup.
  • Step 4: Carry a “compassionate-shopping guide,” which offers information on a range of companies’ animal testing policies. Download or order a pocket-sized one free from Leaping Bunny, PETA (People for the Ethical Treatment of Animals) or AAVS (the American Anti-Vivisection Society).
  • Step 5: Write to your representative requesting federal standards for items marketed as cruelty free. Prepare and make copies of a form letter and enlist the participation of friends and family.
  • FACT: More than 500 companies worldwide have permanently banned testing on animals.

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