Have a message you want the world to know? Hold a press conference and publicize your news.
- Step 1: Review the talking points with your moderator and presenters before taking the stage. Once you start, keep statements clear and concise and have the moderator announce each speaker. If you take questions, watch the clock to ensure the event doesn't go too long.
- Step 2: Follow up with the press in the hours after the event, checking to see that they have all the information they need. Then, publicize the coverage via your own site or newsletter to ensure your message gets out to the world.
- FACT: President Dwight D. Eisenhower held the first televised presidential press conference in 1955.
- Step 3: On the day of the press conference, call media members to confirm their attendance. Then, head to the event site and check the setup. Set up a greeting area with someone who can direct the media to sign-in sheets and press kits with a press release, speaker bios, and any other relevant information.
- TIP: Target media outlets relevant to your news to better reach your desired audience.
- Step 4: Pick a time and place for that's convenient for the media and the public. Plan around reporters' deadlines and competing events so your news gets adequate coverage. Make sure your location can accommodate reporters' lighting, sound, internet, and other technical needs.
- TIP: If you're planning to hold the press conference outdoors, have a backup indoor location in case of foul weather.
- Step 5: As soon as you pick a time and place, invite television, radio, print, and online media, notifying them as far in advance as possible. Spark their interest with a brief rundown of your agenda.
- Step 6: Determine the information you want to share at your press conference. Respond to breaking news, call attention to an issue, or announce a discovery or product. Draw up an agenda with talking points to help presenters stay on message, and use visual aids to make your event more interesting.