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How To Pitch an Idea

If you've got a vision but lack the means to bring it to life, this guide will help you convey your great idea, and turn it into the next big thing.


  • Step 1: Use a prop, picture, or music to communicate your idea more effectively.
  • Step 2: Focus on your audience's point of view and how they would benefit from the idea. It's okay to stroke their ego a little.
  • Step 3: Answer any questions they may have and make sure to leave behind a hard copy that explains the idea more fully.
  • FACT: According to the Department of Labor, a third of the estimated 300,000 writers and editors working in the U.S. are self-employed.
  • TIP: Don't be afraid to let your personality shine with enthusiasm and confidence but don't be obnoxious or arrogant either.
  • Step 4: Sell yourself just as much as your idea by discussing relevant experience or previous knowledge.
  • Step 5: Determine the best person to talk to. You may need to run your idea by an assistant, secretary, or another department first.
  • TIP: Don't always go to the top; find out the proper procedure and protocol before trying to talk with a boss.
  • Step 6: Be as brief and concise as possible and don't ramble or feel you need to go on once you've said everything.
  • Step 7: Prepare your pitch by researching similar ideas, talking to experts, and then rewriting it several times for clarity and brevity.

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