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How to Sell Art Paintings

There are more portals to the art marketplace and ways to sell paintings than ever before. Sell your work with a good marketing plan and smart pricing.


  • Step 1: Advertise your art for sale using traditional methods, including business cards, postcards, flyers, and print and broadcast media. Consider joining an art cooperative to share advertising expenses.
  • Step 2: Create and follow a marketing plan to sell your paintings, making it as simple or elaborate as desired, but well-targeted to your goals. Now, give the efforts time to grow and look forward to the day you kiss good-bye your day job and say hello to the life of a full-time painter.
  • FACT: The Internal Revenue Service identifies an activity as a business if the taxpayer makes a profit during at least 3 of the previous 5 tax years.
  • Step 3: Elevate exposure and authority as an artist by creating an internet presence and an art blog to drive traffic to your sales outlets.
  • Step 4: Consider specializing painting work to develop a niche and establish a regular customer base.
  • TIP: Use social networking sites to generate ongoing interest in your paintings.
  • Step 5: Price paintings correctly for the marketplace, making sure your asking price is comparable with the prices of artists with similar standing and credentials.
  • Step 6: Explore venues to market your paintings, including traditional galleries, art shows, festivals, well-known online websites, auctions, and consignment arrangements with boutiques.

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