Sending a press release requires proper targeting. It may take some research to know the best places where you can submit your news and reach the best audience.
- Step 1: Build a list of media contacts from media databases. Do an online search using the keywords "media" and "database" to find these databases. Now sit back and wait for your story to hit the wires.
- FACT: The Associated Press operates in over 300 locations worldwide.
- TIP: For best coverage, time your release to arrive on a day that is not a busy news day. Make sure you send it far enough in advance that the news will be current and relevant to the audience.
- Step 2: Distribute your release directly to the media yourself using mail, fax, and e-mail if you'd rather spend time than money. Include magazine, newspaper, and radio outlets.
- Step 3: Use a press release newswire like Business Wire or PR Newswire to distribute your press release directly to editors of newspapers and other media outlets. Note that there is a charge for this service, with pricing based on the number of words in your release.
- Step 4: Send the press release to a news network. Be sure to direct it to the international, national, or regional office that would be most interested in the content.